I recently wrote a blog post about the importance of self-branding and promotion, which I pitched to my go-to news source for all things PR and marketing, PRDaily. The golden rule of PR is always follow up, but as much I wanted to follow up and knew I should, I didn’t until yesterday. Why? Because I failed to follow one of my own suggestions – adding interesting, relevant content to your personal blog on a regular basis – and the motto, “Do as I say, not as I do” never flew with me when I was a kid, and still doesn’t.
So I did what I often do when I’m stuck… I looked to the web for inspiration, this time for blog content. In my mad Google Search dash (Twenty tabs on one Internet Explorer window) I came across a blog post that left a strong impression on me, Amy Porterfield’s ‘5 Tips for Creating Shareable Blog Content’ on Social Media Examiner. Right off the bat Porterfield recommended writing “like you’re talking to someone – preferably, to just a single reader.” She asked two significant questions: “Who is that person?” And “What does he or she want to know?”
This is genius, I thought! And exactly what I’d do for a client… So I took a pen and paper and answered the question:
Who am I talking with? A college grad trying to lead an exceptional lifestyle on a humble budget… Someone like me.
And what does he or she want to know? Simply, how to lead a fulfilling and enjoyable lifestyle without breaking the bank – which consists of rent money and chump change.
So grab some coffee or some Two-Buck Chuck, lay your feet up on that hand-me-down stool that will soon be a #DIY project, and read on – this blog is for you.